Targeted campaigns, press events, model launches, and accessory campaigns.
0000 Település cím | kozponti@email.hu | +36 00 000 0000
0000 Település cím | kozponti@email.hu | +36 00 000 0000
Why did we create this agency?
We’ve been living and working in the motorcycle world for a long time, and we see that most dealers struggle with marketing on their own. Many try to handle it in-house, with limited expertise and time. Others outsource it to agencies that simply don’t understand what motorcycling really means – and the target audience feels that, too.
We created this agency so that motorcycle marketing would finally not only make dealerships visible – but actually sell. We know what the motorcycle customer wants. And just as importantly, what they won’t believe.
Who are we?
As a motorcycle journalist and test rider, I’ve been part of the Hungarian motorcycle scene for decades. I’ve covered hundreds of articles, tests, events, and brands – I know what riders pay attention to, what sparks their interest, and what they immediately reject.
I’ve been working in marketing for 25 years – from strategy to campaigns to sales. I ride motorcycles, I understand the machines, and I know how to communicate in a way that makes customers not just look, but buy.
on a solid professional foundation
in rider language, not marketing speak
Event organization and integration of results-oriented tools
modern, fast, and conversion-optimized
Motorcycle transport for up to 22 bikes
Strategy development and professional management of Google, Facebook, and Instagram ads
Comprehensive sales support and brand building for single- and multi-brand motorcycle dealerships.
Targeted campaigns, press events, model launches, and accessory campaigns.
Brand building.
Running sales-generating campaigns.
Why does marketing work with us?
Lots of clicks, but no one walks into your salon? That means they don’t understand who to target or how to speak to them.
One post, then nothing for weeks? That’s not brand building, that’s drifting.
If a biker doesn’t even stop to read it, then the post is worthless.
If your website is slow, outdated, or confusing, it seriously harms the user experience. Visitors quickly lose patience and may click over to competitors. Additionally, search engine optimization (SEO) suffers, as Google favors fast and modern sites, putting an outdated website at a disadvantage in search results. In short: a slow, messy, or old website = fewer customers and less revenue.
If they don’t know your target audience, they’re just shooting in the dark.
“If it’s not clear why someone should buy a bike from you, they’ll buy from someone else.”
The biker audience can immediately tell if you’re trying to reach them with ‘office-made’ content.
“Biker customers like to see, hear, and experience—nothing else can replace that.”
Without measurement, there are no results—only costs.
If selling doesn’t get easier and you’re just ‘doing marketing,’ that’s a problem.
We develop the annual marketing strategy, define campaigns, set the budget, and outline monthly tasks.
We define key directions and target audiences to ensure that marketing efforts are focused and effective.
Minimum 2 hours. Personalized professional consultation to optimize marketing, sales, and communication.
A modern, responsive website that is fast, easy to navigate, and optimized for conversions.
A single-page website designed for targeted campaigns, effectively generating leads and inquiries.
A fully functional online store with payment options, modern design, and an easy-to-use admin interface.
Developing strategy and campaign structure, setting up targeting, briefing/producing creatives, A/B testing, conversion tracking (GA4, Meta Pixel), ongoing optimization, and monthly reporting.
Banners in multiple sizes, platform-specific versions (Google, Facebook, programmatic), static alternatives, all aligned with your brand identity.
Concept and storyboard, filming (on location/salon), editing, color correction, captions, royalty-free music, short and long cuts, plus Reels/TikTok versions.
Concept and planning, venue and partner coordination, registration landing page, onsite branding, photo and video coverage, live streaming option, post-event communication, and performance measurement.
Photo
Péter Guld, photographer and journalist, is especially known for his passion and dedication to motorsports, particularly the legendary Isle of Man TT (Tourist Trophy).
Video
I have been working in professional filmmaking for 20 years. I have collaborated with almost all of the major motorcycle media outlets. My main focus is producing commercials and marketing videos, but with our specially developed motorcycle camera rig, we also work on action scenes in feature film productions.
Translation, proofreading, photography
I’ve been riding motorcycles on roads and tours since childhood, but I’ve also experienced the world of vintage bikes and racing. Since 2019, I’ve been pursuing photography with formal training, continuously striving to improve my skills. My written content is supported by my degrees in Communication and Translation from the University of Szeged.
YouTube channel
The channel presents the world of motorcycling in an accessible and often entertaining way, offering tests, ride reports, and riding technique tips. Its goal is to provide useful and enjoyable content for everyone, from beginners to experienced riders.
Marketing agency
With the involvement of strategic partners, we provide comprehensive services from planning to execution, covering both online and offline marketing.
Riding skills training
Riding skills training for motorcyclists and much more!
42RidingSchool — so you don’t just believe it, you know it.
Már több mint egy évtizede dokumentálja a Man-szigeti TT futamait, és rendszeresen visszatér a helyszínre, hogy megörökítse a versenyzők adrenalindús pillanatait és a verseny egyedülálló atmoszféráját phenom.huTotalcar.
A “Thousand Tales” című fotókiállításában nemcsak képeket, hanem történeteket, relikviákat és a versennyel kapcsolatos személyes élményeket is bemutatja. A közönség így nemcsak vizuálisan, hanem narratív módon is betekintést nyer a TT világába phenom.huHype&Hyper.
A Totalbike (és a Totalcar) magazin szerzőjeként és fotósként is ismert; munkái gyakran jelennek meg sport- és motorsporttémájú lapokban. A Man TT-jel kapcsolatos sorozatai különösen figyelemre méltók, hiszen Péter személyes szenvedéllyel viszonyul a versenyhez, aminek szakmai szinten is aktív részese lett Totalcar.
Emellett szövegeiben is személyes hangon mesél – “Az ébredés pillanatai” című cikksorozatában élményei és érzései mentén tárja fel motorsport iránti elkötelezettségét, így a képi mellett az írás is fontos szerepet játszik a stílusában és közlésmódjában route42.huphenom.hu.
Guld Péter olyan fotográfus és újságíró, aki szakmai és személyes elhivatottsággal viszonyul a motorsporthoz – különösen a Man-szigeti TT versenyhez –, és munkáiban a vizualitás mellett a narratíva és a tárgyi emlékek is központi szerepet kapnak.
